Class scheduling
Publish recurring classes across branches and rooms in minutes, or upload a whole month from Excel. Capacity limits, instructor assignment and waitlists are built in.
Studio management software for boutique fitness studiosGrow your studio.Not just run it.
Every platform schedules classes and takes payments. Owelz also tells you which customers are about to leave, which hours are losing you money, and what is worth doing this week — then measures whether it worked.
Free migration from your current system
01
One plan, everything in it
Unlimited customers, classes and branches. No per-customer tiers, no paid add-ons.
02
Numbers you have never had
Average monthly money in, retention curves, lifetime value and profit per class — with the arithmetic shown.
03
Built for the region
Arabic and English in every app, the local ways customers pay — cash, InstaPay, wallets — and WhatsApp one tap from any customer.
Product tour
See Owelz in two minutes
A short film of a studio's day in Owelz: the schedule, the front desk, payments, and the numbers that tell you what to do next.
Want to see it with your own studio's schedule and customers?
Studio intelligence
Every morning, it hands you the list
Owelz scores every paying customer on how likely they are to leave, says exactly why, and turns the week into a ranked list of what is worth doing — with a value attached to each one.
Home — the studio's position, three alert cards, and this week's actions in priority order.
A risk score you can argue with
Four factors out of 100, with the full breakdown per customer — "was coming three times a week until 2 March, then stopped". No black box: check its reasoning before you pick up the phone.
This week's actions, ranked
"Call the 14 customers who stopped coming this month — worth $4,200 a month." "Upsell 22 customers who have outgrown their package." Each with a priority, a category and what it is worth.
Four standing playbooks
Keep the customers who look likely to leave, win back the churned, upsell the ones who outgrew their package, fix a new customer's first week. Each with a live list and an estimated monthly value.
Results measured, not claimed
Call or WhatsApp from the list and the outreach logs itself. Each playbook shows how many of its list you have reached, every promotion compares its customers with a group held back, and the weekly brief reports what came back since it was built.
Promotions
Win customers back, keep them, and see the extra revenue each promotion made. Start from a ready-made idea — a renewal offer, a comeback offer, a birthday class, Ramadan — and Owelz sends the offer package in the app, by push and by email, holds one customer in ten back to compare against, and counts what it brought in after what it gave away. Bring a friend runs alongside.
Every factor, band and playbook is documented in full: customer risk and playbooks. So is every promotion: promotions.
Analytics
The numbers no one ever showed you
Most studios are run on a till total and a gut feeling. Owelz gives you the measures a real business is run on — and shows its working for every one of them.
Twelve reports
- Overview
- Customers
- Retention
- Revenue
- Packages
- Sessions
- Bookings
- Classes
- Instructors
- Schedule
- Branches
- Expenses & profit
54%
still coming after six months
And when a number cannot be trusted yet, it says so
Retention needs twelve months of history; churn needs a minimum number of paying customers. Rather than print a figure built on four people, Owelz states the condition it is waiting for. Every metric explains its own arithmetic on hover — nothing here is a number you have to take on trust.
- Average monthly money in
- What came in over the last three full months, divided by three — a steady monthly figure the dates you pick don't move, set against the three months before.
- 12-month retention and the first-six-months curve
- Of the customers who started in a window, how many were still seen 30, 60, 180 days later. If it falls off a cliff in month one, your problem is onboarding, not marketing.
- Lifetime value and revenue per customer
- What a customer is actually worth over their life with you — the number that tells you what a new customer is worth buying.
- Fill rate, empty seats and quiet hours
- Occupancy by weekday and hour, so you can see the slots that never fill before you pay an instructor to teach them again.
- Profit per class
- What each class family leaves after instructor pay — collected against recognised revenue, so a January of annual sales does not flatter the whole year.
- Studio health score
- One weighted score out of 100 across retention, utilisation, revenue growth and customer risk.
What each report answers, and when to open it: the twelve reports.
The day-to-day
The rest of it, done properly
None of the growth work matters if the front desk is fighting the software. This part has to be boring, and it is.
Session booking
Book customers from the admin, or let them book themselves from the customers app with real-time availability and cancellation rules you set.
Customers app
Customers book, cancel and see every package they hold on iPhone, Android and the web — one account for every studio they belong to, and fewer calls to the front desk.
Packages & payments
Create, sell and freeze packages. Cash and every digital source you take — card machine, InstaPay, wallets — land in one wallet, with a cash box you settle. Customers can also buy in the app by transfer and send the proof for you to confirm.
Customer management
One profile per customer: booking history, classes left, notes, injuries and attachments — everything the front desk needs, in one place.
Payroll & finance
Instructor pay from the classes actually taught or a monthly salary, admin salaries and sales commission — with bonuses, deductions that carry a reason, payslips and expenses behind them.
Scheduling
A calendar your whole team can run
Set up recurring classes once and let Owelz handle the rest. Move sessions, swap instructors and adjust capacity without breaking bookings.
Recurring classes
Weekly patterns per branch and room, up to the end date you set — or a whole month from one Excel sheet.
Capacity & cut-offs
Class limits, booking cut-off times and cancellation windows per studio.
Waitlists
When someone cancels, everyone waiting is told at once — the first to tap takes the seat.
Real-time updates
Booked customers get a push, an in-app notice and an email when a class is moved or cancelled.
The Owelz apps
One studio, three apps. Everyone on the same schedule.
Your customers book and pay, your instructors walk in knowing the room, and you run the studio from your pocket. All three run on the same live data, in Arabic and English, on iPhone and Android.
Book, pay, plan
For your customers · the Owelz app
Your customers book, pay and plan in their own app.
One Owelz account for every studio a customer belongs to — on iPhone, Android and the web. They book and cancel within your rules, and the desk stops answering "do I have classes left?"
Book in two taps
Your live calendar, the packages that cover each class, a clear Full or Ended, and a warning before they double-book at another studio.
Every package, in full
Classes left, end dates and invitations for each package they hold. When classes run low, a nudge to renew — paid by transfer, confirmed by you.
All their studios, one login
Customers who take classes at more than one Owelz studio see all of it together: packages, payments waiting for approval and every upcoming class.
Arabic and English
Fully right-to-left in Arabic, with reviews, injuries and notifications in the customer's own language.
- iPhone
- Android
- Web
- Your studio's name and logo
For your instructors · Owelz Instructor
Your instructors walk in knowing the room.
Every instructor gets their own Owelz account — one sign-in for every studio they teach at — to see their day, their classes and who is booked, on iPhone, Android and the web. No more screenshots of the schedule on WhatsApp.
Today, at a glance
The next class with a live countdown, the room and branch, and how full it is.
A briefing before class
Who is booked and checked in, and the injuries customers have reported — "no deep knee bends" — so the class can be adapted before it starts.
Told the moment it changes
A new class, a new time or a cancellation reaches them in the app and as a push, in the language they chose.
A record that follows them
Classes taught, how full they were, customers' ratings and their pay, at every studio they teach for.
- iPhone
- Android
- Web
Instructors can also keep a public profile on owelz.com — see how it works
For you · Owelz Studio Owner
Your studio, in your pocket.
The dashboard stays for the big jobs. Studio Owner is for the two-minute ones: what came in today, who needs a call, a transfer to confirm while you're out.
Today at a glance
Money in today and this month, classes, attendance and new customers — the same numbers as your dashboard.
Confirm transfers from anywhere
See the receipt, confirm or reject in one tap, and know the moment a new one arrives.
Act on what needs attention
Customers likely to leave and revenue opportunities, each one a call or a WhatsApp away.
Run the door when you're there
Check customers in, add a walk-in and sell a package, from your phone.
- iPhone
- Android
- Follows each admin's role
Your managers can use it too, and see only what their role allows.
Switching
Bring your studio across in a week
Customers, packages, classes left, the schedule and your instructors — moved for you, checked against your own totals before you commit.
Free migration, done with you
Send the export from your current system. We map it, import it, and check the totals against yours — customers, packages and classes left — before you switch anything off.
Your data leaves with you
Customers, the wallet, payroll and the risk list all export to CSV with every filter respected. Nothing is held hostage if you decide Owelz is not for you.
The price is on this page
No quote form, no discovery call, no "it depends on your size". One price, every feature, unlimited customers and branches on both plans.
How a move goes, step by step: migrating to Owelz.
Pricing
Simple pricing, every feature included
Unlimited customers, classes and branches on every plan — and the price is right here, not behind a form.
Save 20% with annual billing.
Most popular$60per month, billed annually
- Unlimited customers and classes
- Unlimited branches and rooms
- Customer and instructor apps included
- Payroll and all twelve reports
- Customer risk scoring and playbooks
- Public studio page
See your own numbers this week
We migrate your customers, packages and schedule for free — and your attendance history, so your first report opens on your own past, not on a blank page.